Lyrics analysis for Obsessions

These ae the lyrics for my chosen song. I beleive that they will work extremely well alongside my music video as they incorporate the lyrics. I will try and play on the words such as "sunday wake up" and my artist will wake up. The lyrics are emotional and that is what I want from my audience. The lyrics are also self reflective and my audience will need to be an "active" audience to be able to understand the narrative of my music video. The only thing I will not play on is "Give me a cigarette" as I do not like smoking in any shape or form.

Lyrics timings

Marina and the Diamonds: Obsessions

Song choice

GoAnimate.com: Song choice by S0010527

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Identify the conventions of your chosen genre?

Their are a wide range of types of Genre of music and this also can be seen with music videos because the possibilities are endless. Each Genre usually has a certain target audience also as they like that form of Genre. I have chosen carefully which Genre of Music as I have looked at statistics online and sales from the leading retailers which Genre is selling the most copies at this very moment and that Genre is Indie and pop. So with this knowledge I will be creating my music video with an Indie stylistic to it. My music video will be about Romance so it will have to embrace this into my music video as well by using visual aspects of romance. The song I have chosen is Obsessions by Marina and the Diamonds and this has a romantic element to it, because if you listen or read the lyrics it is all about someone who has obsessions about someone or something and my Narrative to my music video will have a girl who is searching or running away from an obsession she has for a person or something. There are many conventions within Indie music, for example the music is very laid back and can either be happy or very sad music, it appeals to mostly young people as it is new and fresh and also many of the artists that sing Indie music are usually young teenagers or from early adulthood. My music video will have a fresh feel to it and will be a music video that gets your mind thinking and hopefully have a connection with the audience. Because using the codes of conventions of other music videos and producing my music video so that people can understand what is going on will be key to making my music video successful. Costumes will be key also because Indie people were very vintage clothes often seen in the 50's 60's and 70's, My artist has an array of clothes that she will be able to use so by using the clothes it will also add to the authenticity of my music video and also this will appeal to the audience because girls may aspire to be like my actress and boys may want to be with her.The conventions will help the audience understand what is going on within the narrative.

Describe how you developed your skills in the use of digital technology for media production and evaluate how these skills contributed to your creative decision making. Refer to a range of examples in your answer to show how these skills developed over time.

The course requires you to be open minded and ready to use new and different forms of digital technology. The different forms of digital technology that I used were Blogger, cameras and Photoshop. Using these I could produce and develop my skills in many ways such as, how to use these forms or digital technologies and how to use them in a constructive way to construct and produce my final products.

Blogger was the first thing I was introduced to. It allowed me to put all of my ideas, Planning, essays, photos, videos, scanning work and final products onto the blog. Blogger enabled to put all my ideas together and make a final decision making. It allows you to look back and piece together all of the posts you have made to produce and piece everything together. Blogger helped me develop my skills on how to structure, clearly show my workings out and show it all in chronological order. When I took my photos I could easily upload my photos onto the blog and analyse each photo and write a descriptive analyse of each photo below the photo. When it came to uploading videos to do the LIIAR analysis. Blogger allows you to upload photos so this allowed me to scan things into the computer then publish them onto my blog. Blogger helped me develop my skills and by the end of the year I was confident about using Blogger and knew how to work it and structure my work clearly.

For the two projects we were given, One being the College magazine and the second being the Music Magazine, to make the magazines we needed photos and to take the photos we used the Vivitar 8 megapixel cameras. Using the camera was quite difficult at first but I soon learnt how to use it. It took me a couple of photos to get the pictures I wanted and learnt different techniques on how to take the photo. I learnt how to change the camera settings to make the camera turn black and white to very colourful. Shooting was very easy and different kind of shots gave the photos different affects such as tilting the camera slightly to create an edge of uneasiness and disorientation. After taking the photos I then uploaded them onto my blog and then could start to Photoshop them. Photoshop was a great help and allowed me to make my pictures better and edit things out that I don't want in my picture such as red eyes, Backgrounds and also things that did not fit in the scene. Once I had gotten rid of everything in the photo that I did not want I then went on to add things to the photo which I though was appropriate such as extra lighting or making the scene darker. After making changes to the photos I then could develop my skills that I had learnt in class and though demonstrations by the teachers to start to construct my magazine. From using the scanner I knew exactly where I wanted things to go in my magazine so I knew what parts of my picture would be covered. Most of my pictures were quite central so I did not have this problem. I then could edit in backgrounds and effects to the magazine. I used the codes of conventions in my magazine so this had an effect on my decision making because I needed to my magazine not to look identical but have the similarities of other magazines such as a front cover with a Masthead. All the way though producing my magazine I had to think of how the use of Digital technologies could help me with my decision making as I knew that I could always improve on my work with the skills I had learnt with Blogger, cameras and Photoshop.

The History of the Music Video

Music Videos have only come about in the 20^th century but were most prominent

during the 1980’s until the present day.  Everyone today knows of a song which they know the music video to that song.  Music videos are a multi-million pound industry today but if you look back 50 years or so the music video was a totally new thing and was used only to promote artists.  People tried to put moving images and still images to music to create a Narrative this was before the 1920's and the earliest form of this was dated back to 1894. Between the period of 1894- 1950 most people would have to see the artist perform live and only small short videos of performances were ever made. During the 1950's the film industry was full with musical films so films started to use performance alongside the music. The 1960's saw the rise of the Music video, This was when bands tried to use the music video to try and promote themselves.

The Beatles were the first band to exploit the music video and were involved in many music videos ever since. In 1964 the Beatles made a documentary style film called "A Hard Day's Night and this saw the band performing but in a music video format. It is all set in black and white and tries to show how successful the Beatles was back when they was in their adolescence. This clip below shows how Music videos was back in the early 1960's.

This is a 1966 video by Bob Dylan. The video is very primitive and See's Bob Dylan with numerous cards which were in synch with the music video. The video isn't in a studio but a dirty suburb of what looks like an industrial part of a city.. Bob Dylan appears in the video showing his importance as a performer, The video is different because it does not have the artist singing in it, But he is performing which adds to the realism. 

                                                                                                                                                                   

During the 1960's the BBC introduced the Top of the pops were bands and singers could perform to an audience, often it would be lip synced but this meant that artists could get there songs out to the audience and this lead to people wanting to see more from artists meaning that people would like to see them perform in a music video so it became very popular to do so. But It was not till the 1980's until people started to really know they had to make music videos to become a success. Music videos were aimed at making money and to make the band or singer popular in the music industry and also today Music videos can send out a message about the society or the views and opinions of the artist, These can be integrated in the song. In the 1970's people were experimenting more with music videos just as the Beatles did so with their "HARD DAYS NIGHT". 

This video is below is a common music video from the early 1970's and this music video sees the band The Mixtures play In the summertime. It is still shot in black and white because most people did not have access to coloured Television sets.

During the 1980's people knew how to exploit the form of music videos and knew of all the codes and conventions that we now use today in our music videos, this helped producers and artists to make well made music videos. Madonna had all ready become popular and was well known for her music videos. The 80's was full of new fashions and women were becoming more accepted into the male orientated world. Madonna had made this video Lucky Star. Artists at this time showed more performance and sang along to the song. Mostly all music videos in the 1980's music videos were in colour now, Unless they wanted the vintage look.

This music video is of R.E.M Loosing my Religion a video and it was released in 1991and caused controversy though the world because a song was talking about religion but the music video had meaning and when people watched the music video they understood the song better. The Video has a sense of Narcism and self love. The lyrics can be interpreted in many ways and people can interprate the songs in many ways. It is a music video with a lot of self expression. You would not of been able to have been able to have made a song or music video like this in the 1950's because the society would of not accepted it because it would of gone against most peoples religion but by the 1990's personal expression and free will was more common so more people had a choice in which religion they wanted to follow or even not follow any at all. This showing that society had changed.

The 2000's saw a massive increase in music video production and most artists made music videos alongside their song.  Many artists had become well known because of their music videos. Making a music video is like a blank canvas and just like they did back in the 1960's they had to come up with new ideas and though the History of Music videos we can now see what works and what does not work. Artists can express themselves though their music videos and create an illusion and grip audiences. In the 1960's Music videos were a new thing but now in the 2010's a new video release is treat like a blockbuster release. Lady Gaga is one of the latest famous artists with millions of hits on the Video networking Site "You tube"

The Internet has become a new form of showing music videos on and advertising Music videos. Since the early 2000's music videos have been uploaded and shared though networking sites such as "Facbook, My Space and the dominant is You Tube" These are all free and allow artists and record companies to advertise and show music videos and make the music video a success and make people want to download and buy the track. Itunes gained from this form of advertising as they can work in partnership with the record companies and the music videos and let people buy the song and download the video.