Their are a wide range of types of Genre of music and this also can be seen with music videos because the possibilities are endless. Each Genre usually has a certain target audience also as they like that form of Genre. I have chosen carefully which Genre of Music as I have looked at statistics online and sales from the leading retailers which Genre is selling the most copies at this very moment and that Genre is Indie and pop. So with this knowledge I will be creating my music video with an Indie stylistic to it. My music video will be about Romance so it will have to embrace this into my music video as well by using visual aspects of romance. The song I have chosen is Obsessions by Marina and the Diamonds and this has a romantic element to it, because if you listen or read the lyrics it is all about someone who has obsessions about someone or something and my Narrative to my music video will have a girl who is searching or running away from an obsession she has for a person or something. There are many conventions within Indie music, for example the music is very laid back and can either be happy or very sad music, it appeals to mostly young people as it is new and fresh and also many of the artists that sing Indie music are usually young teenagers or from early adulthood. My music video will have a fresh feel to it and will be a music video that gets your mind thinking and hopefully have a connection with the audience. Because using the codes of conventions of other music videos and producing my music video so that people can understand what is going on will be key to making my music video successful. Costumes will be key also because Indie people were very vintage clothes often seen in the 50's 60's and 70's, My artist has an array of clothes that she will be able to use so by using the clothes it will also add to the authenticity of my music video and also this will appeal to the audience because girls may aspire to be like my actress and boys may want to be with her.The conventions will help the audience understand what is going on within the narrative.
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